Facilitating Summer Learning Experiences with U.S. Universities

The Columbia Business School - Venture for All Program needed a way to promote its summer entrepreneurship program in Chile in January 2020. This was their first time in the Latin American market and they needed a partner to help market the programs and find a venue.

We helped guide CBS through every step of the workshop process. We started with an email marketing campaign to the host school community to gauge interest. We then held an informational session with an invited speaker on entrepreneurship and teleconferenced in the CBS professors. We opened up registration and helped the host school with the billing. Once all of the registrations were finalized, we took care of logistics on site, received the CBS professor and made sure everything ran smoothly. As an added service we also handled filming and photography for future marketing efforts.

This workshop was the first of its kind in Latin America. CBS now has a foothold in the Chilean market and can use more pertinent marketing materials to grow their presence even further.